1.Be aware of body language and facial expressions

I’ve read different reports that all give a different weight to the importance of body language and facial expression in communication.  They all agree, though, that they are really important.  Some studies suggest that up to 50% of interpersonal communication could be based on just your posture, movements, and expressions.  Most of these are so subtle and unconscious that we don’t even notice that we are giving out picking up on these clues when talking to others.

Even though many of these are unconscious, we can still be aware of, and control, the visual signals we give others.  One of the most common for example, is the sign that we give others when we cross our arms across our chest.  It’s actually an unconscious visual signal that we are “closing off” our mind and not listening to the other person.  Just learning to open your arms when listening to client, then, can have a huge impact.  This is just one example of the subconscious signals we are giving each other as we speak to one another.

Don’t forget the adage that a picture is worth a thousand words.  When you are talking to someone, what are they looking at?  Are your sales materials clear and visually attractive?  Do they get your point across?  If you use a brochure or prospectus, for example, use pictures and images that are emotionally evocative.  Make sure that the pictures are telling the same story that your words are.  

Also, remember that the condition of your visual images tells a story as well.  Don’t use sloppy or dirty materials.  And make sure your most important visual presentation tool – your appearance – is also in alignment with your message.  Make sure that you aren’t sloppy and unkempt.  Also, make sure that you’re appearance jives with the message that you speak.   If you are selling insurance and attempting to sell respectability and trust, by all means put on a blue suit, white shirt, and power tie.  If you are representing a young, new technology; a hipper appearance would make sense.